We dig into why “you can build anything now” turns out to be a bit of a trap. The endless dopamine loop and the realisation that frictionless isn’t the same as satisfying.

Along the way we cover:

• Why coding being “solved” only removed one barrier to entry (there were always a million others)

• Steve Jobs’ annoying quote that we can’t stop thinking about.

• Why AI raised the floor, not the ceiling

• The reason everyone’s going to get sick of LinkedIn

• Jacob’s renaissance with email and the joy of taking things slowly

Enjoy!

Other cool things by us

• Pip Decks

• Stories That Sell: Pitching Mastery

• Our YouTube channel

All great marketing needs you to be open with your customers, especially if you’re a small business.

Yet so many business owners are afraid to put themselves out there (warts and all). It can be scary, we get it. But with email marketing, there’s no other way if you want your customers to stay subscribed and active members of your list.

If you hadn’t guessed - yes, we talk about emails A LOT in this episode.

If you’re already a fan of email marketing, awesome, enjoy.

If not, let us show you why it could become your most lucrative marketing asset ever (if you’re willing to put in the time).

Other cool things by us

• Pip Decks

• Stories That Sell

• Our YouTube channel

Too many founders are chasing what they think they “should” be doing.

They’re following the gurus, their reading the books…

In other words, they’re doing what EVERYONE else is doing.

We think you should be different.

And the best way to do that?

Well… tune in to find out.

We also chat about:

• The Blue Ocean exercise Charles used to design Pip Decks in an afternoon

• Why “finding a gap in the market” is annoying advice

• Why the social content we kept making flopped and what we did to replace it (spoiler alert: you’re reading it right now).

Other cool things by us

• Pip Decks

• Stories That Sell

• Our YouTube channel

This week Jacob grills Charles on what it was REALLY like to launch Pip Decks - warts and all.

Here’s just a taste of what gets covered:

• Why “would you buy this?” is the worst question a founder can ask

• The surprising reason Charles went back to his day job after a wildly profitable launch night

• The one-word answer from a customer survey that explained why Pip Decks sold hundreds of thousands of copies (it has nothing to do with the decks!)

If you’ve always dreamed of starting your own business but talked yourself out of it, you need to listen to this episode.

Enjoy!

- Jacob & Charles

Come listen as we spill all the beans on:

• Why a lollipop lady in Canada is making $15,000 a month selling a hand-drawn zine by post
  

• Why AI might is making everyone’s marketing taste identical (and how that’s great for anyone willing to go against the grain)
  

• How the internet went from being cool to being a bit sad
  

• The quote from a famous marketer that’s the hidden engine behind everything we do at Pip Decks

If you enjoy this episode - like and subscribe and all that jazz.

- Charles Burdett & Jacob Welby